Partnering to raise awareness for Breast Cancer

July 27, 2020

DID YOU KNOW that breast cancer is the most common cancer among women in Singapore? Statistics show that one in 11 women will develop breast cancer in their lifetime. In conjunction with Breast Cancer Awareness month in October, we’re proud to be partnering the Breast Cancer Foundation (BCF) to celebrate 20 years of raising awareness for this disease. Read on to find out more about BCF’s efforts and how you can get involved in this worthy cause.

Pink Ribbon Walk

BCF holds their annual Pink Ribbon Walk on 7 October at Events Square @ Waterfront Promenade from 4pm till 8pm. Although registration has closed for the race categories, you can still come down to show your support for those whose lives are affected by breast cancer.

On top of that, the event will also celebrate 20 years of breast cancer awareness and outreach with Singapore’s very first Pink Ribbon Parade. Come down to witness the spectacular display of contingents made up of pink hummingbirds, stilt walkers and much more! Watch the highlights of last year’s event below.

Pink Ribbon Cake

breast cancer pink ribbon cake

If you’re wondering how you can contribute to this worthy cause, throughout the month of October, we’re selling a special Pink Ribbon cake at all our outlets. It is a light vanilla superfood chia seed cake studded with pistachio and finished with slightly sweet raspberry frosting, inspired by BCF’s signature double ribbon logo. In line with our ethos, the cake is baked with extra virgin olive oil and organic unrefined sugar, for better nutrition. The cake is available in all our stores and can be purchased whole or as slices. We’re pledging 20% of proceeds from the sale of the cake towards supporting BCF in their cause and efforts.